Beyond Ink is a digital shop for all things branding & more - by Rachilli Creative Studio
Why deeper roots, you ask? Because when your business is rooted in your values, it becomes a true reflection of who you are and helps you connect with your audience and community on a deeper level.
And when you connect with your audience in that way, guess what happens? Your business, reach, and community will start to grow. You’ll create a group of people dedicated to your success, that love everything you put out there, and that will shout about you from the rooftops. It’s a natural circle of growth that keeps on giving as it grows.
Maybe you’re just starting out in your business, and you need a little guidance on where to go next, and how to create a beautiful brand that helps you connect with your audience on a deeper level.
Maybe you’re a seasoned business owner, looking to inject more fun and creativity into your brand and find new ways to breathe life into your brand.
Maaaybe you’re a little like me, Rachel (hi, by the way! 👋) and you sometimes hop on the procrastination/procrasti-working bus and you need to find ways to motivate yourself to start to work more productively.
Whatever it is that you’re looking for, there’s something here to help you. Beyond Ink - and the reason why I started this series of digital products - started because of my own experience with muddled brand messaging, and realising that I had to harness my own superpowers to help others discover theirs.
I’d started my business when I was 22, and driven myself - through hustle, overwork, and a severe lack of self-care - to burnout a little over 3 years later.
Sitting in the hospital bed the next morning, I knew something had to change.
I stopped doing the work that left me feeling unfulfilled, and started working with clients who excited and motivated me. I started opening up and being the person I felt others needed - or wanted - me to be. I kept working hard, launched digital products, had interviews on podcasts and online, and tried to stay “visible” online.
But a little over 2 years after my first bout of burnout, I landed myself in hospital again - this time via ambulance.
I realised that one of the main causes of my burnout was my constant state of hustling & overworking myself. It didn't matter how happy I was in my life and business and with the work I was doing - it was still waaay too much.
The other reason was that...
I took the time to truly figure out what I felt my mission was on this earth. I spent time anchoring into my vision, and my purpose. I deciphered each of my values, and started to filter every decision and every opportunity that came my way through them. I said no more. I said yes to things that lit me up more.
It hasn’t all been swings-and-roundabouts since then. I’ve burned out again ( 2020 has been a decade in itself, right?!) and I’ve overworked. I’ve had chronic illness flare ups and I’ve not achieved goals I set out to do.
But...
I started to finally feel a little more courageous.
I started to finally feel a little more creative.
I started to, finally, feel like my most authentic self.
And in doing so, I finally created the business that I have dreamed of for so long. And more than that - I became the business owner I always dreamed of being.
I could only do this work by allowing myself to think deeper and by being brave enough and resilient enough to answer the hard questions that needed answers.
Hopefully, the resources, courses, guides, tools and eeeverything else that’s here will help you to find your new normal in life + business. I hope that what I’ve created here encourages you to be brave, and to find the path you’re OH-so-meant to be on, lovely.
If there’s anything I can ever do for you, just ask. Let me know. I’m here to help you.
Over and out,
In your Design School course the Branding-Vision-Values exercises were amazing, and really guided me towards my voice. And they solidified My Why! You are a master at this Rachel. Thank you. 💕
Rachel is one of the most talented designers I've had the privilege to work with. What I loved most about working with her was her collaborative approach that made it feel like a true partnership with her caring just as much about the outcome as you do.
I worked with Rachel on a regular basis for over 18 months and thoroughly enjoyed our time together. Rachel has an amazing work ethic, and is very big on over delivering and being generous with her knowledge and expertise.
I now feel confident in being able to explain what I like and what I don't when it comes to how I present my brand visually, and how I can emphasize the best parts of me and my business through design.
First of all - BIG WIN ALERT!!! FIRST INQUIRY FROM MY WEBSITE and SOCIAL MEDIA!! Less than 1 week after Rachel's website review :
Thanks so much Rachel!!! 😍 I definitely agree about streamlining the Process page with imagery and LOVE separating the slider into various headers! Genius!
Rachel identified exactly what I wanted my brand to reflect even though I didn't know the words to describe what I wanted. I can't recommend Rachel highly enough to help you breathe new life into your brand.