Hey love! I’m Rachilli
I’m a brand designer & creative mentor and have run my own design studio, Rachilli, for the past decade. I’m an award-winning designer & photographer, have published two books (one self-published & one with a publisher!) and had several logos featured by some of the biggest publishing houses in the world.
I created Beyond Ink as a way of doing more of what I love - helping people realise their inner magic and grow roots for their business that give them the confidence & clarity to not only grow their business in a way that not only feels 100%-amundo right to them, but to also share more of their magic with the people that need it.
It all started when I burned out - badly - at just age 25.
I’ll spare you all the details, but I’d been running my design business for just over 3 years when I landed myself in hospital due to overworking and extreme burnout. I had been so intent on creating a business that served others, that I completely forgot about what I wanted from my business and my work.
All of this led me to learn more about brand values and I realised how much of my life decisions had been value-driven - from leaving college at age 17 with no qualifications, to starting my own business, to focusing on networking over chasing work... At this point, where I was in the midst of burnout and struggling to manage my chronic illness alongside running my business, I realised that values held the key to everything I needed to grow my business in a more intentional and sustainable way.
Slowly but surely, I refined the path I had been messily working my way along into a solid brand strategy process - that I’ve used within my own business as well as alongside the most incredible clients for the last 7+ years - to grow with more ease & confidence, both as humans and as businesses.
My passion for spreading the power of values - and intentional, authentic brand strategy - has led me here to creating Beyond Ink. All of the offeres I’ve created have grown organically out of honing my branding process during this past decade of business. It’s my hope that by helping you find the best way to follow this process for yourself, you’ll be able to find that one little seed that you can nurture and, in time, grow into a mighty forest.
Whether you want to work together or take one of my courses, there's a few options!
Let's have some fun
Ready for some fun facts? 🤓
Below are some "fun facts" about me and my life as a disabled, chronically ill business woman (put that on my headstone, eh?).
I’m OBSESSED with house plants (and nature in general).
I don’t feel entirely myself if I’m not surrounded by flowers and plants, indoors and out. I dream of the days when I can live near the sea & on the edge of some woods sometime in the future, watching the seasons flow by.
I’m disabled & live with multiple chronic illnesses.
I was diagnosed with my first chronic illness at age 20, and a few more since then. I truly believe my chronic illnesses are my superpowers, because I’ve learned so much through living as a disabled, chronically ill business owner AND human.
Years of Experience
Clients & Students
My Guiding Themes
I have three guiding themes & principles that help inform my process, inspire my philosophy around branding & growing your business, and guide me in making decisions that align with my values.
My Brand Values
Underneath the guiding themes & principles, I have a number of core brand values that help inform the decisions I make on a daily basis. These are the signposts that help me know I'm on the right track.
Creating community, getting to know the people in my world & building friendships was a huge part my life even before I started my business & even more so since.
Creating something new can be scary and hard. This is a reminder to consistently push myself to be courageous & create whatever it is that I want to create, even when I get scared or start to doubt myself.
Choosing to focus on depth instead of spreading myself too thinly, whether that is in terms of time, energy or what I create.
Staying in my own state of flow and trusting in my intuition has become one of my most important values, because when I trust in myself & activate my flow, I create with ease & know that I'm on the right path.
Trusting that my intuition knows the right answers for me at any time, in any situation... means trusting that I am on my own right path & can trust my intuition to lead my the way that I need to go.
Want to create some values like this of your own?
Check out my course Get Rooted, which will walk you through my values creation process & help you start making more intuitive decisions.
It all boils down to this.
But more than anything, I want you to be able to develop the kind of self-trust & intuition in your business that I've managed to grow too. I want you to see the magic that you hold inside, to plant the seeds of the business you've so longed to grow, and that's just waiting to burst into blossom.