Blog - Beyond Ink

Behind the Scenes – January 2022
One of my very favourite things is to get a sneak peek of something - whether it’s something new that’s coming out with my favourite online tools or communities, or getting to have a sneaky peek behind the scenes of someone else’s business. There’s something magical about getting to see an insight into how other…
rachilli
What I learned from my month-long social media detox
I started last December by doing something I never thought I'd do... I took a social media detox and took the whole month off Instagram! 😱 Social media has always been a bit of a battle for me. I love social media as a place to cultivate friendships - and it's helped me organically grow…
rachilli
Creating an Authentic Marketing Plan
Whatever sort of online business you run, it’s no doubt that at some point you’re going to need to market yourself. But the online world is full of so many "shoulds" - run a challenge, host a webinar, create a video series! But what do you do when none of those options feel quite right?…
rachilli
Weaving your Brand Story into your Branding
When it comes to connecting with your audience in your small creative business it can feel like a HUGE task. I've no doubt that at one time or another, you've struggled to get noticed and trying to get attention on your work in the crowded online world feels almost impossible. But your brand story is…
rachilli
Mission vs Vision – which comes first?
When you think about branding, what do you think of first? Maybe it's a logo design, or a colour scheme? A tagline? Any, all, or none of the above? 😅 These are all integral parts of your brand, but branding is also so much more than just your visual brand identity. It's everything else that…
rachilli

Behind the Scenes – January 2022

What I learned from my month-long social media detox

Creating an Authentic Marketing Plan

Weaving your Brand Story into your Branding

Mission vs Vision – which comes first?